In this reinvention process, Republicans seem to have spent no time talking to people who didn’t already vote for them.Mental maps of reality? You don't say! Brooks goes on to suggest that the way forward for the Republicans is:
Change is hard because people don’t only think on the surface level. Deep down people have mental maps of reality — embedded sets of assumptions, narratives and terms that organize thinking.
...to build a new division that is different the way the Westin is different than the Sheraton.See what I mean? I could mock him by saying the Republicans should instead differentiate themselves by being more like a Mercedes instead of a BMW, or more like a Rolex instead of a Tag Heuer, but where's the sport in that? His pre-emptive self-mockery renders me powerless.